Press release


The creator of PUBG bolsters its investment in innovative technology to actively drive the future of content development


AMSTERDAM, NETHERLANDS - JUNE 29, 2021 - KRAFTON, Inc. today announced it acquired thingsflow Inc., an interactive content production company known for Hellobot, a chat-based content platform that allows users to engage with bot-driven characters through dedicated apps and messenger services. As of May 2021, Hellobot has more than four million users throughout Korea and Japan.
“thingsflow is equipped with deep insights about content consumption trends that we can leverage to create new and innovative experiences for audiences globally,” said CH Kim, CEO of KRAFTON, Inc. “The company has a demonstrated history of successfully applying cutting-edge AI technologies to various services. Through KRAFTON’s partnership with Thingsflow, we hope to build an exciting future full of joy through unique experiences only we can offer.”
The acquisition of thingsflow reinforces KRAFTON’s commitment to leading and innovating the interactive entertainment industry by expanding how audiences interact with content. The company will work closely with Suji Lee, CEO of thingsflow, to tap into her and the team’s content production expertise to support existing services and develop new entertainment business models. Lee will continue leading the operation and expansion of existing thingsflow services and Between, the Korea-developed couple messenger service KRAFTON recently acquired. 
“I’m very happy to work with KRAFTON to create a world of competitive interactive content that is unique and technologically rich,” said Suji Lee, CEO of thingsflow. “I’ll do my best to support KRAFTON’s spirit of challenging convention and its endeavor to expand beyond gaming.”
Please visit for more information about KRAFTON and its recent investments in both the gaming and non-game sectors, including the discovery and expansion of intellectual properties, deep learning and entertainment.

About KRAFTON, Inc.

KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studio, Bluehole Studio, Striking Distance Studios, RisingWings, and Dreamotion, each with its own unique expertise. KRAFTON is responsible for premier entertainment properties including PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), PUBG: NEW STATE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit