AMSTERDAM, NETHERLANDS - September 20, 2022 - Following last month’s reveal that KRAFTON, Inc. had started active development on an untitled game project based on the popular Korean fantasy novel, The Bird That Drinks Tears, KRAFTON revealed a new visual concept trailer to illustrate what audiences can expect from future entertainment projects based on the IP. In addition to the untitled game project, the visualization project is positioned to guide the aesthetic and tonal directions of various multimedia projects based on The Bird That Drinks Tears, including a graphic novel and motion picture.
The visual concept trailer was created using Unreal Engine 5 and highlights the mystical tone KRAFTON is aiming for with entertainment projects based on The Bird That Drinks Tears. The world and character designs seen in the trailer are based on vivid concept art created by Iain McCaig, the renowned Hollywood talent known for his work on franchises such as Star Wars and Marvel.
Since 2021, KRAFTON’s Team Windless has worked closely with Iain McCaig on visualizing the world and characters of the novel. The final product of that collaboration will be published as an artbook later in 2022. Additionally, a graphic novel based on The Bird That Drinks Tears will be released in 2023.
Finally, KRAFTON continues active development on an untitled game project based on the novel. KRAFTON recently launched the game’s official website as it continues its efforts to recruit top global talent to help it realize its ambitious vision.
For those interested in joining the game project’s development team or would like to learn more about The Bird That Drinks Tears, please visit https://unannouncedproject.krafton.com/. For more information about KRAFTON, please visit https://krafton.com/en/.
KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion, Unknown Worlds and 5minlab, each with its own unique expertise.
KRAFTON is responsible for premier entertainment properties including PUBG: BATTLEGROUNDS, NEW STATE MOBILE, The Callisto Protocol, Moonbreaker, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit https://www.krafton.com.