Press release

GET READY TO SCREAM - DEAD BY DAYLIGHT COMES TO PUBG: BATTLEGROUNDS AND NEW STATE MOBILE FOR HALLOWEEN

KRAFTON partners with Behaviour Interactive with a DEAD BY DAYLIGHT collaboration, full of frightening cosmetics and a horrific event to its premier battle royale games in October


AMSTERDAM, NETHERLANDS - Oct. 4, 2022 - Today, KRAFTON, Inc. announced it partnered with Behaviour Interactive on a multi-game collaboration that will bring the horror of DEAD BY DAYLIGHT to both PUBG: BATTLEGROUNDS and NEW STATE MOBILE in October. It’s not safe to travel alone this Halloween season as players across both games will be able to dress up as some of the most iconic Killers from DEAD BY DAYLIGHT, hunt down Survivors with hair-raising cosmetic items and participate in a terrifying event exclusive to PUBG: BATTLEGROUNDS.

A summary of KRAFTON’s partnership with Behaviour Interactive and DEAD BY DAYLIGHT is outlined below.

PUBG: BATTLEGROUNDS x DEAD BY DAYLIGHT

  • Dress For The Hunt: From Oct. 19-Dec. 7 on PC and Oct. 20-Dec. 8 on consoles, the DEAD BY DAYLIGHT collaboration will offer PUBG: BATTLEGROUNDS players the chance to acquire themed cosmetic rewards, including:
    • Costumes (x4 sets)
    • Masks (x4)
    • Backpack Skins (x3)
    • Pan Skin
    • Nameplate
       
  • Survive the Hunt for Exclusive Event Rewards: For a limited time during the DEAD BY DAYLIGHT collaboration, players can experience the iconic heart-pumping and spine-chilling DEAD BY DAYLIGHT hide and seek in-game web event. Four players can participate in the web event by accessing it through the in-game lobby banner, where there will be one Killer and three Survivors. The three Survivors will have to use their wits and skills to avoid the Killer by using staple elements from DEAD BY DAYLIGHT like throwing items to distract the Killer. Survivors must repair Generators around the map to power up the Exit Gates in order to escape. Players can earn rewards by completing the missions below from Oct.21~Nov.7:
     
    • Play the DEAD BY DAYLIGHT mode one time and get a ‘Dwight Unknown’ Lone Survivor Outfit Code, which can be redeemed in DEAD BY DAYLIGHT
    • Play the DEAD BY DAYLIGHT mode five times to earn a DEAD BY DAYLIGHT-themed spray item
    • Accumulate 10 total kills as a Killer and receive The Nurse (DEAD BY DAYLIGHT character) mask item
 NEW STATE MOBILE x DEAD BY DAYLIGHT
  • Killer Halloween Costumes: During the collaboration, players can obtain exclusive DEAD BY DAYLIGHT cosmetic items to add some frightening horror to their Halloween costumes this year. DEAD BY DAYLIGHT-themed in-game items and collaboration crates will be available for all players from Oct. 20 through Nov. 23. Stay tuned for more information about the DEAD BY DAYLIGHT collaboration in NEW STATE MOBILE.

More information on PUBG: BATTLEGROUNDS is available at emea.battlegrounds.pubg.com  and on official social media channels: YouTubeTwitterInstagramFacebookTwitch,   TikTok.
 
For information about NEW STATE MOBILE, please visit http://newstate.pubg.com or follow on social media (Twitter / Facebook / Instagram / YouTube).
 
For more information about DEAD BY DAYLIGHT, please visit https://deadbydaylight.com/. For more information about Behaviour Interactive, please visit https://www.bhvr.com/ and follow on social media at Twitter, Facebook, Instagram and YouTube.

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About DEAD BY DAYLIGHT™  
Created by BehaviourTM Interactive, DEAD BY DAYLIGHT is a multiplayer action horror game of hide and seek, set in a dark fantasy and drawing from all corners of horror, where each match is a different experience. DEAD BY DAYLIGHT boasts more than 50 million players both globally and across all platforms. On any given day, up to 2 million players step into The Fog, whether on PC, console, or mobile. Since its release in 2016, the game has become a place where cult classic horror survives and thrives, having welcomed legends from TV, movies, and video games. For more information, please visit deadbydaylight.com.  

About Behaviour™ Interactive     
Behaviour Interactive was founded in 1992 and is Canada’s largest independent game developer and publisher with offices in Montreal and Toronto. In 2022, it expanded its international presence with the acquisition of Seattle’s Midwinter Entertainment. Celebrating its 30th year, and with nearly 1,000 full-time employees, the studio has enjoyed immense success with its original IP DEAD BY DAYLIGHT, which now has more than 50 million players around the world and across all platforms. Behaviour holds co-developer credits for some of the gaming industry’s largest titles (such as Assassin’s Creed, Gears 5 and Tony Hawk Pro Skater 1 & 2) and developed an unparalleled, award-winning culture within the gaming industry. Winner of Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards and listed one of the Best Places to Work – Canada by GamesIndustry.biz in 2021, Behaviour is a leading development studio cultivating career growth and talent development within the gaming industry. Behaviour counts among its partners some of the world’s most renowned brands, including Microsoft, Nintendo, Sony, and many more. For more information, visit: bhvr.com.   

© 2015-2022 BEHAVIOUR, DEAD BY DAYLIGHT and other related trademarks and logos belong to Behaviour Interactive Inc. All rights reserved.

About KRAFTON, Inc.


KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion, Unknown Worlds and 5minlab, each with its own unique expertise. 

KRAFTON is responsible for premier entertainment properties including PUBG: BATTLEGROUNDS, NEW STATE MOBILE, The Callisto Protocol, Moonbreaker, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit https://www.krafton.com.