Press release

KRAFTON’S VIRTUAL HUMAN - ANA - MAKES HER DEBUT AS A MUSIC ARTIST WITH THE RELEASE OF HER FIRST SINGLE

Captured using ANA’s unique AI voice, the original song was created in collaboration with H1GHR MUSIC’s Cha Cha Malone



AMSTERDAM, NETHERLANDS - September 15, 2022 - Following her full reveal by KRAFTON, Inc. (PUBG: BATTLEGROUNDS, The Callisto Protocol, Moonbreaker) last month, virtual influencer ANA has made her official debut as a music artist with the global release of her first single, SHINE BRIGHT. SHINE BRIGHT is available now across digital music streaming platforms worldwide. The official music video for SHINE BRIGHT is available on ANA’s YouTube channel.
 
KRAFTON and ANA collaborated with H1GHR MUSIC’s co-CEO Cha Cha Malone to produce SHINE BRIGHT. Cha Cha Malone is widely known for his trademark producer tag, "I Need a Cha Cha Beat, Boy."
 
“While producing this track, I focused on bringing out ANA’s charm and it was really enjoyable working on this project with KRAFTON,” said Cha Cha Malone, co-CEO and producer at H1GHR MUSIC. “I hope ANA is a huge hit among global fans with this digital single release.”
 
Created using KRAFTON’s advanced deep-learning technologies, which include voice synthesis, ANA’s vocals on SHINE BRIGHT are completely artificial intelligence-driven. By extending the deep learning voice model KRAFTON built, it applied a unique voice to ANA that best suits her. ANA was developed through the hyperrealism production technology of Unreal Engine and ANA proudly displays a hyper-realistic appearance, blurring the lines between a digital character and a real human. With human-like features, such as the baby hairs on her skin, ANA truly looks unlike any other virtual human that currently exists through other technologies. The face rigging technology delicately expresses the movement of the pupil, fine facial muscles and wrinkles, and enables the natural joint movement across the entire body.
 
To learn more about ANA and follow along as she embarks on her journey to be a global pop star, follow her on Instagram and subscribe to her YouTube channel. 

About KRAFTON, Inc.


KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion, Unknown Worlds and 5minlab, each with its own unique expertise. 

KRAFTON is responsible for premier entertainment properties including PUBG: BATTLEGROUNDS, NEW STATE MOBILE, The Callisto Protocol, Moonbreaker, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit https://www.krafton.com.