Press release


The global soccer superstar will collaborate with the popular battle royale game and host a series in-game and out-of-game activations throughout 2022

AMSTERDAM, NETHERLANDS - July 14, 2022 - KRAFTON, Inc. today announced it has officially partnered with Neymar Jr., the global superstar soccer player, to be its newest official ambassador for PUBG: BATTLEGROUNDS, the popular battle royale video game that has sold more than 75 million copies since its release in 2017.

As part of this partnership, Neymar Jr. will host a series of in-game and out-of-game activities throughout the year to formally celebrate his passion for PUBG: BATTLEGROUNDS, which he has been playing consistently since the game’s release five years ago. While specific details about these activities will be announced at a later date, Neymar Jr. will kick off this partnership by hosting a special live stream on July 14. Squads from around the world will compete against Neymar Jr. and his squad - which will include popular South American content creators Gaulês, Netenho, Sparkingg - for the chance to win thousands of G-Coin. Starting 9:00 a.m. PT on Neymar Jr.’s official Facebook channel, Neymar Jr. and his friends will explore PUBG: BATTLEGROUNDS’ newly-released Deston map as they attempt to secure a Chicken Dinner.
“Participating in PUBG is amazing,” said Neymar Jr. “I'm very proud to be a part of this new project and I can't wait to play on the new map.”

For more information about Deston, please visit the Deston microsite. More information on PUBG: BATTLEGROUNDS is available at  and on official social media channels: YouTubeTwitterInstagramFacebookTwitch,   TikTok.

About KRAFTON, Inc.

KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion, Unknown Worlds and 5minlab, each with its own unique expertise.
KRAFTON is responsible for premier entertainment properties including PUBG: BATTLEGROUNDS, NEW STATE MOBILE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit