Press release


The world-renowned girl group brings their signature style to the Battlegrounds

SANTA MONICA, CA – AUG. 4, 2021 – KRAFTON, Inc. today detailed its PUBG: BATTLEGROUNDS collaboration with BLACKPINK, the world-renowned girl group. This partnership includes an in-game event and thematic elements that can be found throughout certain maps and a series of BLACKPINK-themed in-game items.

  • BLACKPINK Collaboration Event - From Aug. 18 through Sept. 7, players can participate in special in-game event missions* to earn points that can be used to acquire exclusive BLACKPINK items like their in-game Level 3 helmet and Contraband coupons. Additional details are available at
  • BLACKPINK In-Game Items - If players aren’t able to complete the above Event Missions, they will still have the chance to purchase BLACKPINK-themed cosmetic items in-game from Aug. 4 through the end of 2021. Thirty-five distinct items will be available for purchase. JISOO, JENNIE, ROSÉ and LISA have their own cosmetic bundles available, each of which includes themed hair, an outfit, a nameplate, helmet, weapon and emote.
  • Themed In-Game Map Elements - Commemorating the collaboration, various BLACKPINK-themed elements will be applied to the maps in PUBG: BATTLEGROUNDS. Elements, which include building decals, plane banners, and thematic-changes to supply crates and LV.3 helmets will be available from Aug. 4 through Sept. 7 on PC and Aug. 12 through Sept. 15 on consoles.

For the latest information on PUBG: BATTLEGROUNDS, please visit or follow us on social media (Twitter / Instagram / Facebook / TikTok).

* Only players who currently own the PUBG: BATTLEGROUNDS game as of Aug. 4, 2021 are eligible to win

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BLACKPINK is a South Korean girl group formed by YG Entertainment. The quartet consists of JISOO, JENNIE, ROSÉ, and LISA. BLACKPINK had captured the hearts of audiences from the moment they released their debut single [SQUARE ONE] in August 2016. Since then, they have turned every single they release, such as “DDU-DU DDU-DU” and “Kill This Love”, into hit songs, making their foray into global superstardom. Spurred by this success, BLACKPINK became the first female K-pop band invited to perform at Coachella in 2019, the largest music festival in the U.S.  In 2019, they successfully finished a world tour spanning 23 cities, 4 continents, 32 shows, and 4 Japanese dome tours. In October 2020, BLACKPINK had released their first full album “THE ALBUM”, topped prominent music charts, and recognized by numerous prestigious awards. The band's global influence keeps growing, and it is shown with their recent collaborations with international pop artists such as Dua Lipa, Lady Gaga, and Selena Gomez. BLACKPINK had completed their first livestream concert, “THE SHOW” on YouTube on Jan 31, 2021, with success. Now following after JENNIE and ROSÉ, the other members' solo projects are under way.

About KRAFTON, Inc.

KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, and Dreamotion, each with its own unique expertise.

KRAFTON is responsible for premier entertainment properties including PUBG: BATTLEGROUNDS, PUBG: NEW STATE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit