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Press release

​​​​​​​PUBG: BATTLEGROUNDS TO GIVE AWAY THOUSANDS OF DOLLARS IN G-COIN DURING ITS PUBG EPIC FAILS EVENT

All new and existing players can share their in-game “fails” via social media for the chance to win in-game currency, an upcoming Survivor Pass and more


AMSTERDAM, NETHERLANDS - January 27, 2022 - KRAFTON, Inc. today revealed it is hosting a PUBG Epic Fails event in PUBG: BATTLEGROUNDS, which encourages new and existing players to submit their favorite in-game “fail” moments via social media for the chance to win in-game currency (G-Coin), the game’s next Survivor Pass and a real-life trophy to humorously commemorate their “fails.” The PUBG Epic Fails event, which takes place now through 11:00 p.m. PST on Feb. 22, is designed as a fun and engaging way to welcome new players to PUBG: BATTLEGROUNDS now that the game has gone free-to-play.
 
As of today, players are encouraged to share short video clips or screenshots of their most embarrassing or funny in-game moments via Twitter, Instagram or Facebook using #PUBGEpicFails. Each submission should also include the player’s in-game nickname and their preferred game platform (e.g., PlayStation, Xbox, Steam, etc.). All submissions must be made before 11:00 p.m. PST on Feb. 22 to be eligible to win. The event’s full rules and regulations can be found HERE.
 
Winners and Prizing:

  • A total of 22 winners will be randomly selected and receive 20,000 G-Coin, a 16.2 Survivor Pass and a real-life trophy.
  • An additional 100 winners will be selected as “Weekly Best” winners and will receive a random G-Coin crate containing between 500 and 50,000 G-Coin.
  • Winners will be announced by Feb. 28.
 The PUBG Epic Fails event comes on the heels of PUBG: BATTLEGROUNDS' recent transition to free-to-play. KRAFTON recently revealed that the game was the top-ranked game on Steam during its transition to free-to-play on Jan. 12, 2022. The milestone was reached with more than 690,000 total active players dropping into the Battlegrounds. The recent free-to-play transition has not only made the globally popular battle royale title more accessible than ever, but it has pushed similar growth rates to when the game was first released in 2017. In the week following the F2P transition, the game saw a 486% increase in new players, outpacing its 2017 player growth rate.
 
For more information about the PUBG Epic Fails Event, please visit HERE. Additional details about PUBG: BATTLEGROUNDS transition to F2P and Update 15.2 can be found at www.pubg.com or via social media (YouTube / Twitter / Instagram / Facebook / Twitch / TikTok).
About KRAFTON, Inc.


KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion, and Unknown Worlds, each with its own unique expertise.


KRAFTON is responsible for premier entertainment properties including PUBG: BATTLEGROUNDS, NEW STATE MOBILE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit www.krafton.com.